I’ve seen a lot of sites, especially blogs, lately, that use a form of link exchange to try to enhance their search engine ranking. After reading this article by Lorelle on WordPress, I’ve decided that she has written a good piece (most of her writing is good stuff anyways) about how to get your site on the search engine and ranked well. The secret is to do what the search engines help documents tell you to do. I won’t rewrite Lorelle’s article, as she does an excellent job herself. Go read it. You’ll change your mind about how you’re currently doing things.
The short story is that “Webrings” don’t work. Once you’ve gotten through the spin campaign, there’s no substance. Who’s gonna want to come back to that? The secret is to not look like a spammer. Write good stuff, consistantly. Stick around. Keep doing it. You’ll climb. If you’re participating in a link exchange scheme, be sure that you’re doing it for referrals of visitors from the link you exchanged with and not necessarily from search engines later. This behaviour usually scores you lower with them.
Gimicks don’t work. Write good stuff, consistantly. We’ll come back.